Acquisition and Growth

The online marketing process begins with the gathering of prospects and customers. iBizInitiatives helps you attract prospects, engage visitors and accelerate reach with acquisition and growth solutions that integrate seamlessly with your website.

iBizInitiatives not only develops tools for attracting more opt-in participants and gathering data, but also utilizes our proprietary Good – Better – Best relationship builder.

Tactical Elements

List Building – At times, it may be useful to consider a new, unique way to communicate or deliver your marketing message. iBizInitiatives' talented marketing team can works with you to develop, design, and execute virtually any type of acquisition or growth campaign you can imagine. Of course a new element of this process is to insure that any programs put into place meet or exceed not only the Spam law requirement but represent best practices for email to maximize recipient acceptance of the offer.

Opt-In List Building – Knowing how to build a list from scratch is one of iBizInitiatives' strengths. We have not only helped clients develop tools, but we have created our own industry niche sites that relied exclusively on grass roots list building to create its' identity.

List Management – The ongoing process of maintaining the list with all the issues of soft and hard bounces, email address changes, blocked addresses and Spam filters has become more of a daunting task than it is ever has been. iBizInitiatives has developed proprietary tools and utilizes off the shelf software solutions to simplify this daunting process. One of the starting tools we use is an online tutorial on the subject of email marketing technology to initiate the novice.

Intellectual Property Management – Understanding and recognizing the value of your contact list to your company’s net worth is significant and iBizInitiatives has developed an Email Intellectual Property Balance Sheet and Income Statement solution to track, manage and measure a company’s success in this area.

Database Integration – Integration of the email list with client profiles in the sales force automation system is essential to maximize the effectiveness of the list, minimize duplication of effort and enhance alignment of message offers with list member interests. Back-end database integration enabling clients to manage their profiles is essential to maximize message acceptance.