Mallard Watches

Mallard Watches is a private label brand watch of Jules Borel & Company. They sell exclusively through independent retail stores.

Challenge: The Mallard Watch product line needed its own presence on the web to serve the needs of its' reseller channel and drive consumers to the local stores. The site has complete information for the consumer on the watch line, high gloss pictures of each watch and a store locator.

For the reseller there is a password protected section on the site that includes the latest cost list, downloadable sell sheets and tips and tricks for sales and maintenance.

Since Jules Borel doesn't sell directly to consumers, there is no eCommerce functionality.