Tracking and Reporting

Instantly understand and influence campaign performance

Successful marketing entails making smart ongoing decisions. Fast access to campaign results and customer data allows you to learn which marketing techniques work and which ones do not, making you a smarter marketer instantly.

iBizInitatives helps you continuously revise and refine your marketing campaigns so as to generate the most responsive customers, most attractive campaigns and the most impact.

Track Actions, Responses and Results

iBizInitiatives has built its own tools to track click-thrus from mailers and report to our clients the results. By building this once internally we are able to offer more cost effective solutions to our clients.

Click thru, landing pages (bergeon.us)

Our client Jules Borel & Company distributes a well known brand product line in their industry - Bergeon Tools. To enhance their sales interest in this area we created a Bergeon.us website that could be used for search engine visibility, keyword landing pages. It is a site that is designed to be search engine friendly and then drive visitors to their eCommerce site. A comprehensive keyword program at Google and Overture is driving jewelry and watchmaker retail stores to their eCommerce site.

Build Database Profiles

Mail merge, list de-duping, bounce email resolution are just some of the elements that go into managing mailing lists on a day to day to basis. We use a range of utilities to support our good -better-best customer permission program.